Last season I was lucky enough to attend the Sid Neigum presentation. I witnessed a designer with a strong image who had the ability to impress and sell to the modern market. I feel a personal connection to Neigum being a fellow Canadian; the designer currently works in Toronto.
Sid Neigum is new, and in the fashion world there is nothing better than a fresh face. In one season he was able to jump from a presentation to a catwalk show presented by DHL, and I’m calling that next year his name, alone, will appear on the schedule. With one of the last shows of the week and the likes of Henry Holland in the front row, Neigum has gained the respect needed to be called the proverb of ‘one to watch’.
Through the two season of Neigum I have seen there is consistency, in fabric and pattern making, but more importantly there is growth. Having the opportunity to see an entire runway show I saw the layers that the Sid Neigum brand has. It is strong and sophisticated while have a whimsically imaginative quality. The drapery is inspired while also being wearable, an element that can often be lost. The SS16 collection took risks that the modern woman wants to take in her wardrobe, with quality that deserves a place in high fashion. I am excited to see the brand grow and expand, and I doubt it will take very long to do so.
Leave it to menswear to bring some fun to fashion week. It is easy to take fashion and the whole industry too seriously. I believe that fashion should be a respected art forum but there is no need for pursed lips and sunglasses indoors. Therefore, I felt truly happy that the Oliver Spencer show could be on my list to attend. The show in my opinion did everything right by not doing it in the conventional way. First it was a purely menswear show in London Fashion Week, a first. It also invited members of the public, not simply press and buyers, showing their appreciation for those people who buy and love their clothes - the fans. The show was also digital in a non tacky way, just because you can put a hash-tag in front of everything does not mean you should make everything a hash-tag. If down loaded the VERO app you were able to purchase the clothes as they were presented down the runway. Thankfully it was trousers and men’s jackets otherwise I would have spent away all my food money. However, if you couldn’t buy designer on a whim there were tote bags for purchase with all the proceeds going to Shine Cancer Support, another point for Spencer.
The collection drew influence from music, specifically the Afrobeat works of Ginger Baker and Fela Kuti. With an after-party under Liberty the inspiration carried on through the rest of the night.
I finished off my fashion week with a late dinner at sketch. A cocktail infused with pasta, a catwalk diet, cozy pink couches, sat in by models and editors, and David Gandy sitting at the bar, the Mayfair restaurant is an experience of its own during fashion week. And if you can get a reservation it’s as good as getting an invite to a show.