I woke up on Friday morning feeling excited mixed in with all sorts of nerves and anticipation. Though I was in London in September for last season, I did not attend any shows. So, this Friday marked my first real fashion week! I have spent the last two months writing to PR agents requesting, also known as begging, for tickets to shows. I am planning a post after fashion month on how I did these emails and requests. The begging did pay off though and I have landed myself a handful of invitations to shows and presentations at this years Fashion Week. So to say the least, I had hyped myself up for Friday. Two shows, Eudon Choi and Edeline Lee, and one outfit that I literally got Thursday evening. And here's what happened....
Eudon Choi was my first my show, in the central hub of London Fashion Week; The Brewer Street Car Park. Last season I stood hesitantly behind the black barriers watching the glamorous people walk in and out of the shows. This year I was able to walk down the middle of the street, living on the edge of danger, check my name on the guest list and walk into the car park. While I was trying to look at ease in the hope to catch a street style photographer's eye, on the inside I was jumping up and down and squealing.
As I entered the runway room it felt completely surreal, gleaming with coolness and glamour. I took my spot and watched everyone else take their seats, which can be just as entertaining as the show. Then the lights dimmed and dreamy electronic music started.
Eudon Choi was originally trained as a menswear designer and this tailoring influence is ever present in his women's wear collections. Masculine silhouettes, over sized on a women's frame, compliment with feminine colours and fabrics. From the runway, to the garments, to the make-up, there was a strong 70's influence.
My personal favourite of the shoe was the shoes! I am a huge boots girl and Eudon Choi came through from sparkly ankle booties, to furry toes and heels on loafers, to knee high metallic stompers. Vibrant,flirty, and strong.
I only had ten minutes inbetween the ending of the show and the start of the Edeline Lee presentation. While google maps claimed that it was only a four minute walk in between the car park and the vinyl factory, in the centre of fashion week, with everyone snapping and posting, cellphone signal is a struggle to find. So taking probably the longest route possible in the windy cold I made it to the Vinyl Factory just as it started.
Presentations during Fashion Week are much more of a social affair than a classic catwalk. With candy bars and coconut water people are invited to view the collection at their own pace. It also gives photographers more of an opportunity to get photos as the models stand in an artistic showcase; the Wheel of Fortune of fashion.
Edeline Lee used a mix of thick heavy fabrics, in black and white, to create structured jackets and capes. Along with feminine long dresses in reds and whites, with an appearing inspiration from birds and feathers. Having the models walk in and out of the presentation changing each time they came out created a cohesive flow to the show and gave every viewer a chance to see each piece.
After the shows I was able to walk the street and pose for some street photographers, I felt so glam. Hopefully you'll see those photos pop up on your Instagram and Twitter feeds. Then as the rain started and the sun set I was back home on a high from the day, to curl up and watch some Devils Wears Prada. (How could I not) Now it's day two and I'm having my coffee feeling just as much excitement as yesterday. I will doing a post on all my outfits after the week, with details. Stay tuned on my Instagram @sophbutterfield, Twitter @real_walks, and snap chat @shopieb, for live updates!