London Fashion week - day three

Day three was a little more emotional for me than any other day thus far. Though I still had many exciting things ahead for the day, I woke up feeling a little bit of remorse because it marked the day I would be seeing my last show. I will be doing other things on days four and five, such as street style and other fashion week events, but shows are always the main attraction. I feel so lucky that so many designers and publicists have taken a chance by giving me invites to their shows. And I don't think it was too shabby for my first fashion week, hopefully it will only go up from here. 
Now, with that sappiness out of the way, Day three was spectacular! I attend the Danielle Romeril and Sid Neigum presentations. As well as spied on the TopShop Unique show, which I will be commenting on below as I saw all the people attending and was close enough to it to count. Not to mention I completely faked coming out of it, in the hope to be in some street style pictures. 

Danielle Romeril

Danielle Romeril is a young and fresh designer who has already made a huge mark on the fashion industry. Her designs are innovated and artistic while also having separate pieces that are easily wearable; proven by that she is now stocked from the USA to Hong Kong. 

The presentation was held at the Chelsea Collage of Arts where you could find the entrance by following a path made of hanging string, tied between trees. Walking into the room was a maze: you had to duck under these purple and blue ribbons, the same colours as much of the collection. 
Romeril pulled inspiration for the collection from historical and period costumes with a sporty twist, including big shoulders holding onto sleeves by zippers. Music also played a big part in the presentation, as each guest was handed the track list along with general information as they entered. 
The most standout part for me was how the light complimented the garments. I was lucky enough to be in the show space for just about the only bit of sun that London has seen in days. And with the floor too ceiling windows the room became a work of art. The shadows from the ribbons and the garments bouncing off the walls and floors. 

Topshop unique

Topshop Unique was probably the most "it" show to be at so far in London. With anyone who is anyone, from models to editors, at the Tate for the spectacle. Sadly, I was not one of these people (this year) but I did go to the show space to get a look at the style that entered and exit the show. Everyone put on their A game for this one. 

The Topshop Unique spring line has just been put on the shelves at stores, and trust me I know as working at Topshop is my day job. What was really great to see at the show was how the fashion elite incorporated the new Topshop collection in with their outfit choice. Weather they went with the fluff heels or in full Topshop head to toe, like Jourdan Dunn below, spring was definitely in the air that windy afternoon. 

Sid Neigum

The Sid Neigum presentation was also listed as an event by London Fashion Week, which made me feel extra special knowing I was going to a Fashion Week Party. And what a party atmosphere it was; black walls, loud music, flowing champagne, and glamourous people. 

The collection was composed of blacks and browns, with white accents. A major trend that I have been seeing is oversized, wraparound coats, and Neigum executed these perfectly. There was great architectural and mathematical influence in the structure of these coats, which made them strong and outfits on their own. I also feel a special attachment to Neigum as he is a Canadian based designer. 

There you have it; my shows for London AW/16. There is still tons coming up this week though. Including the next two days, outfit posts, and a round up of all the shows. If you haven't already seen my round up from SS/15 check it out in my archives from October, as it is what is on trend and in stores this very second! 
As always stay updated on my Instagram: @sophbutterfield, Twitter: @real_walks, and Snapchat: @shopieb.