 Selfridges has been under construction for some time now, with winding blocked off areas there has been mystery around what will be uncovered this holiday season. This weekend I was able to get a peak at the new Accessory Hall. The already decadent accessories area has now doubled in size and doubled in goodies. The new ground floor designed in affiliation with David Chipperfield Architects, which has designed Valentino’s Flagship stores and dozens of museums, is grand and elegant. Selfridges though isn’t afraid to have a bit of fun with design, making it my favourite London department store. Where this vibrant energy is created is through the designer boutiques that each have individual flare.  Entering the hall the first boutique I saw was Saint Laurent, which I was ecstatic to see have a bigger space with more marble and matte black then a tumblr minimalist could dream. The space followed with conceptual boutiques from Celine with earthy clean tones, Balenciaga, Burberry, Chanel, and Chloe. To Chrome Heart’s edgy jewelry, Lowe, Mulberry, and Gucci with distinctive pink wallpaper and swirly floors.  In the center of all the luxury is The Fount, Mr Lyan’s newest cocktail bar serving designer drinks and infused waters. The bar is for those who “enjoy a bellini with your Balenciaga or a cosmopolitan with your Chloe,” Selfridges described. 
Taking up Saint Laurent’s old nook is the pop-up Louis Vuitton’s Menswear area, where there is a ceiling high giraffe as well as some exclusive product. Having these interchangeable boutiques mixed with the classic designers will keep the new accessory hall exciting and innovative. I can't wait to keep seeing what the seasons bring and lusting over marvellous purses with a martini. 
3 Comments
17/2/2019 07:20:55 pm
The arrangements of the accessories were all great. According to studies, making the store look neat and in order would help potential customers to be attracted to the product you are offering. It was really such a good thing going inside this kind of store. One of the things I like about Louis Vuitton is that, it always has its branch theme. It is so attractive and creative. No wonder people always look up to this brand because of the almost perfect customer service and products they are offering. 14/3/2019 09:23:39 pm
It was so nice to see the good ambiance of the store. You have hired a good architecture and also a good interior design. One thing that marketers must give priority is the ambiance of the store. It has a good impact to the potential buyers and also an additional good feedback to the loyal customers. There is a study that a customer must feel like home whenever he or she is buying in order to persuade him quietly to buy. 8/1/2020 04:51:58 pm
That was amazing! I am really fond of seeing things like this. It makes me feel like this is my wardrobe alone. Personalized gifts are one of the best areas to shop into. It really helps me decide on what to give as a gift depending on the personality of the person. I am so excited to be in the month of December once again. Thank you so much for sharing this wonderful blog. I hope that you will be posting more soon. Leave a Reply. |
