Selfridges has been under construction for some time now, with winding blocked off areas there has been mystery around what will be uncovered this holiday season. This weekend I was able to get a peak at the new Accessory Hall.
The already decadent accessories area has now doubled in size and doubled in goodies. The new ground floor designed in affiliation with David Chipperfield Architects, which has designed Valentino’s Flagship stores and dozens of museums, is grand and elegant. Selfridges though isn’t afraid to have a bit of fun with design, making it my favourite London department store. Where this vibrant energy is created is through the designer boutiques that each have individual flare.
Entering the hall the first boutique I saw was Saint Laurent, which I was ecstatic to see have a bigger space with more marble and matte black then a tumblr minimalist could dream. The space followed with conceptual boutiques from Celine with earthy clean tones, Balenciaga, Burberry, Chanel, and Chloe. To Chrome Heart’s edgy jewelry, Lowe, Mulberry, and Gucci with distinctive pink wallpaper and swirly floors.
In the center of all the luxury is The Fount, Mr Lyan’s newest cocktail bar serving designer drinks and infused waters.
The bar is for those who “enjoy a bellini with your Balenciaga or a cosmopolitan with your Chloe,” Selfridges described.
Taking up Saint Laurent’s old nook is the pop-up Louis Vuitton’s Menswear area, where there is a ceiling high giraffe as well as some exclusive product.
Having these interchangeable boutiques mixed with the classic designers will keep the new accessory hall exciting and innovative. I can't wait to keep seeing what the seasons bring and lusting over marvellous purses with a martini.