When you are attending a Tata Naka presentation you are really attending a Tata Naka photo-shoot.
In the 17th and 18th century room of the National Portrait Gallery, in front of a French family portrait, Tamara and Natasha Surguladze, the sisters behind Tata Naka, direct girls in florals and stripes for IPhone photos (which you can now see in one of the three Tata Naka Instagram accounts @tatanaka @tatanaka_2 @tatanaka_samplesale) Some of the models such as, Estelle Digridi and Charli Fletcher are veterans to the experience, being in the presentations season after season. The atheistic of Tata Naka is colourful and hectic, reflected in the atmosphere of the presentation. The Surguladze sisters are above all else are print designers and this season the feature fabric of choice was an orange, yellow, green, and blue-stripped designs. The cotton fabric was worn as shorts, pants, jackets, and dresses. There was also a strong sense of vintage inspiration in the collection. By using muted tones of traditionally bright colours and ankle lengths skirts the piece seemed as if they could have been borrowed from a 1960s garden party and placed in a portrait gallery.
1 Comment
30/3/2018 12:56:20 am
It's a challenge for a model to get noticed when the shoot is in an actual art gallery because I am sure nobody wants any artwork to steal the attention which is supposed to be given to them. However if it's the goal of the photographer to make everything blend together and not let anything or anyone stand out, that spells a huge difference. I would love to be part of a project like that. I don't mind not being the center of attention if it's something that will uplift the quality of the art itself. This is a great shoot by the way.
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