Every season The Wolves London PR group puts on a series of presentations called the Painting Rooms, featuring some of the freshest up and coming designers. This season was my absolute favourite time at the painting rooms. The new location just off Strand St. in the ‘vaults’ and steps away from the hub of London Fashion Week, 180 Strand, was perfect for popping in and out throughout a busy day of shows. I loved that the Wolves complied six presentations into one day spread over 10 hours, so you could see the first and 10:30am and the last at 8:30 in the evening.
Here is my re-cap of the four presentations I went to.
steventai was an on schedule presentation hosted at the vaults and was one I was very excited for. I feel a personal connection to young designer Steven Tai as we’re both from Vancouver, Canada. Over the past two years he has quickly become recognizable for his aesthetic and is respected fresh thinking designer.
The collection was inspired by sleep and the relationship between bed and person. The plush pillowy set was the same material as the puffer jackets and pants. The glasses each model wore stood out in both the presentation and the showroom, and could quickly become a signature for the steventai brand.
The Ekaterina Kukhareva show was a mid summer night’s dream mixed with female empowerment. There was everyone from a six-year-old child to a women sitting and appearing to be pregnant huddled together in lace dresses and flowers in their hair.
The stand out piece was the white t-shirt that read ‘Female Revolution’, similar to the Dior spring ‘We should all be Feminists’ shirt that started the trend. Without this simple shirt the message of female empowerment in the collection would have been much more subtle, seen only by those who noticed the models holding hands and displaying female connections in society through motherhood.
Charli Cohen is a brand that above anything knows they’re branding. They embrace ready to wear literally, they understand the millennials they sell to, and they don’t appear to care too much. They’re Instagram bio sums up there message perfectly with three statements; RTWA: ready-to-wear Anywhere, F*ck limitations, #DoingItAnyway #TechnicalFashion. Luckily they have the designs to back up this attitude.
The models that looked like any stylish youth in London stood in athleisure and harnesses while chatting and scrolling on their phones. Firstly, this is the best modelling job you could ever book, as most models in presentations have to stand straight with bright lights on them for hours. Secondly, it set the vibe and the tone for the collection. For me the room felt instantly more confortable, it was scene I was familiar with as it was like any fashion week party.
Across the vaults was a completely different scene then any of the other presentations. The room was filled with chairs and a row of models stood waiting to take their turn on centre stage. As each look was presented a man to the side read out a description of the garments followed by a poem or passage that was connected to the look. As a literature lover I sat there and ate up every word trying to connect how the fabric or hemline was inspired by the poem.
When you have time that a two-hour presentation allows you can really explore the structure of a fashion show. Amechi Ihenacho did this and it made every piece more inspired and memorable.
The Wolves have been so good to me since I started attending fashion weeks and I want to thank them for this season.