Looking at the Vetements AW17 show you may be thinking that these aren’t young models these are just a mess of ordinary looking people of different ages. Who are these people? A police women? A broker? Oh wait, that one looks like me. And that was the glory in the Stereotypes show.
With a masscult following Vetements can get away with a lot, for example showing a blatantly ready-to-wear collection during Couture Week. However, they use this rebellious attitude to say a lot.
The shapes of the show we’re true to the brand, puffer and ski jackets, hoodies, and cut and re-sown garments. It was the people and the personification of the clothes that made the show what it was.
Vetements rebelled against the idea that it is only street wear kids and Kardashians who wear their clothes. Rather it can be the business man, the goth, your grandma, the club bouncer, and you.
What we learned from the Stereotypes collection is that every move made by Vetements is extremely calculated and purposeful. Whether is scaling their name across the crouch of jeans or having belts straps dust the ankles. To having ‘dad-bods’ and a mohawk walk in couture week with Anna Wintour sitting front row in a Cinema.
It was also a highly male influenced show, having more menswear looks. However, a woman who wears Vetements doesn’t shy away from and oversized coat or flannel.